People need quality rooms in which to live, work and enjoy their leisure time. Quality rooms mean a pleasant environment, which is practical, contributes to good health and life, is easy on the eye and inspiring. All of us use rooms and our perception of what constitutes a quality room varies and alters over time as our needs change. Moelven supplies quality Scandinavian-style rooms for a wide range of uses and needs.
Scandinavian values
Scandinavia is Moelven’s primary market. Our company is built on Scandinavian values and on our knowledge of living conditions, needs and aspirations in Scandinavia. We aim to be the natural choice for people wanting to build and live Scandinavian style, and consequently the market leader in building based on Scandinavian building traditions. We also want to be at the forefront of developments in all our primary market areas: building products, interior systems, building modules and associated services within these areas.
Environment friendly raw materials and products
Moelven’s business activities are largely based on wood, a completely renewable natural resource. Trees in the forest bind the greenhouse gas, carbon dioxide, and the use of wood for building purposes together with new tree growth in the forests helps reduce climate change. More use of wood is good for the environment, but other building materials are also needed and wood can easily be combined with other materials such as steel and concrete.
Most of our products have a high wood content. We provide renewable and environment friendly alternatives to other building materials and solutions for houses and modular buildings, bridges and interior products. We use raw materials that are taken from economically sound forests near our sawmills; we utilise all the material contained in each and every log, and we transport raw materials and finished products as effectively as possible.
We listen to users
The people who use the rooms and environments we create are our clients. We have a flat and open organisational structure, which fosters wide ranging but close contact with the market so that we understand how people make their choices. Knowledge of the current market needs of the users -- and how these needs change -- can be disseminated freely across the group and is essentially what influences processes and product development. The customer’s choice of end product guides the actual choice of raw materials and subsequent handling throughout the entire production chain. The result is a continuous flow into the market of products and services that are in demand and which we are able to market effectively.
Our customer group
Moelven is a full range supplier of wood-based building products and related services. The Scandinavian market represents 80% of our sales revenue. Our products and services are sold to customers operating in three segments: processing industry, trade and building industry.
85% of the group’s products and services are used in new buildings, and in renovation schemes for residential and commercial property. A growing activity is the sale of raw materials for biofuel and for the production of pulp, paper and chipboard. The group also supplies wood products to the furniture, interior fittings and packaging industries.
Effective distribution is an important competitive tool for Moelven. An increasing number of customers want to avoid having to keep large product stocks. Consequently, we adjust and develop our distribution system in accordance with our customers’ needs.
Industrial customers
Moelven’s industrial customers purchase materials and supplies from us for use in their own production processes. Dealing with a reliable supplier who delivers the right product at the right time is critical for our customers’ business operations. Moelven’s focus on local raw materials with stable quality is crucial for succeeding in this. A single contact person is all that is needed to co-ordinate the distribution of products from different production facilities within the group through the same channel.
Trade customers
Moelven’s trade customers purchase finished building products for sale via builders’ merchants. A wide high quality product range that can be supplied at short notice to the right place is a crucial factor. Through our customer centres and distribution centres in Sweden, Norway and Denmark we coordinate sales, keep stock from our production facilities around the group and distribute the products to our trade customers.
Building industry customers
Moelven’s customers involved in building and construction purchase building modules and flexible building interior systems with associated services, glulam for building projects and electrical systems. Building modules and flexible building interior systems are alternatives and/or supplements to traditional on-site construction. The crucial factor is that our building systems require less time on the building site, are more stable in terms of quality since they are manufactured under controlled conditions, can be supplemented with associated services and can be recycled.
Products with high service content
Moelven supplies products with a high degree of service content. Our aim is that products and services shall be extremely useful, and shall make things simpler for customers and users. Our production is characterised by a high degree of industrialisation. In order to ensure production suited to the required purpose, the skills of our workforce, the effective use of raw materials and streamlined production resources are crucial, high-priority areas. The group is constantly in search of new industrial processes and concepts that can challenge or complement existing ones.
New products for new areas
Moelven’s competitive strength is dependent on superior, on-going product and production development. We develop new products and improve and develop existing products further and we work with users, customers, architects and research scientists in order to push technical boundaries and find new application areas.
Moelven Utvikling AS
Moelven’s innovation company, Moelven Utvikling AS, helps people with business and product ideas to access a market. They support the group’s development projects and work with a number of product and process innovations within the value chain from forest to market. An example of the company’s innovative efforts is Iso3, which was launched in 2009. Iso3 is an insulating beam system that combines wood and polyurethane, and meets stricter, new energy requirements. The product is manufactured by Moelven ISO3 AS. In the future, new applications of this material will come to play an increasingly more important role. Moelven owns 70 percent of the company and Selskapet for industrivekst (SIVA) owns 30 percent.
Motivated employees in a decentralised organisation
Competent, enterprising and motivated employees are a prerequisite for being able to build and maintain an innovative business culture within the group, combined with an effective and profitable industrial production. Consequently, we invest in motivating and developing our employees in various areas and on several levels within the Group. Our vision is expressed through our personnel concept: Moelven provides opportunities for people with the drive to succeed.
Moelven has a flat, network-orientated, decentralised organisation and management structure. The company is organised into three divisions: Timber, Wood and Building Systems. The group consists of 45 operational units in Norway, Sweden and Denmark. As of the beginning of 2010 there are 2,992 employees, of which 1,686 are based in Norway, 1,259 in Sweden, 36 in Denmark and 11 in other countries.
All the business units are responsible for their own results and are independent parts of a coordinated network. The decentralised organisation gives the group stability; it also creates openness, increases effectiveness and participation and reduces the need for centralised administrative resources.
Long-term owners
Moelven Industrier ASA is owned by Glommen Skog BA (25.08 %), Eidsiva MI2 AS (23.78%), Agri MI AS (15.85%), Viken Skog BA (11.87 %), Mjøsen Skog BA (11.75 %), AT Skog BA (7.29 %) and Havass Skog BA (4.02 %). The remaining 0.36 % of shares is owned mainly by private individuals. Our owners have their own industrial companies that have a close connection with Moelven and a long-term owner interest in the group.